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Date published: 24th February 2017 Advertising, Article, Case Study, Neuroscience

This Neuroscience Study Says Ads Are More Effective on Publishers’ Websites Than Social News Feeds

Teads commissioned the research with Time Inc. and The Atlantic Researchers mapped the brain’s reaction to ads on premium publishers’ websites versus Facebook. Teads chief marketing officer Rebecca Mahony said the goal was to give publishers a better view of how effective their ads really are. Publishers’ own websites could be mightier than the almighty news…

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Date published: 24th February 2017 Article, Neuroscience, News, Video

This company predicted the No. 1 TV show in Australia by looking at your brain

A market research company is taking the psychology behind ads a step further. By measuring brain activity, Neuro-Insight can not only tell how much you like an ad, but when you tuned out, and if the message made it into your long-term memory. BNN chats with CEO, Pranav Yadav.

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Date published: 3rd November 2016 Advertising, Article, Case Study, Neuroscience

House Rules lifts McDonald’s brand attribute scores

Quantifying the effectiveness of Attribute Marketing In 2016, Seven adopted a new strategy for developing and selling integrated sponsorship packages for their major TV brands – Attribute Marketing. The theory behind Attribute Marketing is that the attributes of a media brand transfer and strengthen the same attributes of the sponsor’s brand. The closer the sponsored…

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Date published: 12th July 2016 Article, Neuroscience

How marketers are tapping neuroscience to give us what we want

There’s nothing like getting right into people’s heads when you are trying to sell something to them, which is why companies are tapping into neuroscience and behavioural economics to work out how to improve their marketing. Neuroscience uses brain imaging to take a sneak peek at which areas are activated as people watch television commercials…

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Date published: 20th April 2016 Advertising, Article, Neuroscience

Neuromarketing Exits ‘Hype Cycle,’ Begins to Shape TV Commercials

Samsung Gauges Brain Activity to Develop TV Ads That Work on Apple Fans   After a wave of enthusiastic publicity followed by an equal measure of skepticism, neuromarketing seems to finally be getting some respect.At the same meeting, the Advertising Research Foundation’s Re!Think conference, Mars said a study of 110 TV ads showed that biometric…

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Date published: 22nd March 2016 Advertising, Article, Case Study, Neuroscience

Five-year neuroscience study shows brands should stop going for the ‘hard sell’ in TV ads

Brands that subtly weave a product they are trying to sell into a wider narrative stand a better chance of consumers recalling it later, a five-year neuroscience study has found.  In fact, ‘subtle’ advertising resulted in a 17 per cent higher memory encoding response than those that went for the hard sell. It will come…

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Date published: 4th March 2016 Uncategorised

How does Real_Living relate to neuroscience

Heather Andrew, CEO of Neuro-Insight UK, gives her thoughts on the IAB’s recent Real_Living research, and how it relates to the world of consumer neuroscience. View the Real_living research here The recent Real_Living research carried out by the IAB delivered new evidence and thinking about how we interact with screens in our homes, leading to…

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Date published: 26th February 2016 Advertising, Article, Neuroscience

INFLAMING THE BRAIN

UK CEO of neuroscience-based research firm Neuro-Insight, Heather Andrew, looks at the ASA’s most complained-about ads from the brain’s perspective. The Advertising Standards Authority ( ASA ) recently published a list of advertisements that received the most complaints throughout 2015. While only one item in the top ten had complaints against it upheld by theASA, many of these ads…

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Date published: 10th February 2016 Advertising, Article, Neuroscience

Holiday ads – the brain’s perspective

Center Parcs – Bears   Neuro-Insight’s CEO, Heather Andrew, exclusively sheds light on the subconscious impact of five of the latest holiday ads. While the winter chill is still fresh, holiday advertisers are making sure that our minds are on the sunny breaks ahead. The most recent wave of holiday ads all take a step…

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Date published: 21st January 2016 Advertising, Article

Have You Got the Consumer Instinct?

Recent research shows that media people respond very differently to ads than the general population. Heather Andrew, CEO of Neuro Insight UK, reports. Is this a familiar scenario? You’re watching TV at home with your partner or a friend (who doesn’t work in the marketing industry). The new John Lewis Christmas ad comes on and…

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