+1 646 964 5868

Media Centre

How to edit ads for mobile using neuroscience - Richard Silberstein
Date published: 15th August 2017 Advertising, Article, Neuroscience

‘Not all screens are equal’ – New Research Reveals How To Edit Ads For Mobile

Neuroscience expert Richard Silberstein explains how advances in understanding long-term memory can optimise adverts displayed on smartphones Professor Richard Silberstein is one of the world leaders in neuroscience research in advertising. He can’t, he jokes, read your mind. But If you let him hook you up to an SST (Steady State Topography) headset while watching…

Read more
Date published: 15th August 2017 Advertising, Neuroscience

How F.U 2016 & Netflix Hijacked The US Election

The 2016 US Presidential nominee race certainly generated a fair amount of debate, much of which can be attributed to the polarising, non-mainstream candidates occupying both Republican and Democrat camps. By using the hype generated by the real Presidential campaign, streaming giant Netflix was able to hijack the media and America’s attention to briefly refocus…

Read more
Using popular songs in advertising: John lewis' Tiny Dancer Commercial
Date published: 8th August 2017 Advertising, market research, Neuroscience

Using Popular Songs In Advertising: Does It Detract From Branding? John Lewis & Tiny Dancer

In our previous article we analysed award winning advertisement by VW ‘Laughing Horses’ to ask the question of whether an entertaining advertisement would also be commercially effective. Today we take a look at the effect of using popular songs in advertising, specifically the nostalgic song ‘Tiny Dancer’ to determine whether using this type of music in advertising has…

Read more
Date published: 1st August 2017 Advertising, Article, market research, Neuroscience

Volkswagen Tiguan’s Latest Advertisement ‘Laughing Horses’ Was Entertaining But Was It Commercially Effective?

Grabarz and Partner’s Laughing Horse campaign landed a Silver Lion award at the 2017 Cannes Lions Festival. Neuro-Insight aimed to determine the advertisement effectiveness by measuring brain activity to see how 50 females and 50 males responded to the Laughing Horses ad. The specific technology used by Neuro-Insight is founded in work originally developed for…

Read more
Date published: 21st April 2017 Advertising, Article, Neuroscience, News

APN Outdoor Launches Industry-First Formula For Transit Advertising

APN Outdoor has joined forces with research companies The Lab and Neuro-Insight to discover the formula behind the power of movement in outdoor advertising – to be known as the ‘Transit Factor’ – through a new study. The study paired ethnography, observing real people in their real world, with neuroscience, studying the brain’s reaction to…

Read more
Date published: 11th April 2017 Advertising, Article, Neuroscience

While Technology Changes, The Brain Remains The Same

To call the U.K. a nation of smartphone zombies sounds sensational, but a recent IPA TouchPoints project revealed that we spend half of our waking hours consuming media and online information. Our reliance on mobile devices shows no signs of slowing, and the annual flurry of new technology gadgets launched at events such as the…

Read more
Date published: 24th February 2017 Advertising, Article, Case Study, Neuroscience

This Neuroscience Study Says Ads Are More Effective on Publishers’ Websites Than Social News Feeds

Teads commissioned the research with Time Inc. and The Atlantic Researchers mapped the brain’s reaction to ads on premium publishers’ websites versus Facebook. Teads chief marketing officer Rebecca Mahony said the goal was to give publishers a better view of how effective their ads really are. Publishers’ own websites could be mightier than the almighty news…

Read more
Date published: 24th February 2017 Article, Neuroscience, News, Video

This company predicted the No. 1 TV show in Australia by looking at your brain

A market research company is taking the psychology behind ads a step further. By measuring brain activity, Neuro-Insight can not only tell how much you like an ad, but when you tuned out, and if the message made it into your long-term memory. BNN chats with CEO, Pranav Yadav.

Read more
Date published: 3rd November 2016 Advertising, Article, Case Study, Neuroscience

House Rules lifts McDonald’s brand attribute scores

Quantifying the effectiveness of Attribute Marketing In 2016, Seven adopted a new strategy for developing and selling integrated sponsorship packages for their major TV brands – Attribute Marketing. The theory behind Attribute Marketing is that the attributes of a media brand transfer and strengthen the same attributes of the sponsor’s brand. The closer the sponsored…

Read more
Date published: 12th July 2016 Article, Neuroscience

How marketers are tapping neuroscience to give us what we want

There’s nothing like getting right into people’s heads when you are trying to sell something to them, which is why companies are tapping into neuroscience and behavioural economics to work out how to improve their marketing. Neuroscience uses brain imaging to take a sneak peek at which areas are activated as people watch television commercials…

Read more
Load more