Neuro-Insight featured on the Gruen Transfer

Bravo and Neuro-Insight team up to show correlation between ad themes and program content

By Sam Thielman Bravo has conducted a study on ad receptivity (and no, its findings were not “OMG Bravo is the gr8est”) in tandem with market research company Neuro-Insight, and the report contains a surprising conclusion: It doesn’t actually matter that much if an ad’s product is endemic to the program a consumer is watching [...]

The Rules of Engagement - Picking the winners

It seems the success of blockbuster shows we love and swear by has nothing to do with chance, and brainwave technology helps decide what shows will be hits and misses… Click here to read the entire article, Produced by Channel 7′s ‘Today Tonight’

Neuro-Insight Applauded by the Advertising Research Foundation

The Advertising Research Foundation has applauded the efforts of Neuro-Insight in the most extensive, independent review of Neuro Marketing firms ever undertaken. The ARF’s Neurostandards Whitepaper has now officially been released following an open review process which commenced in September 2010. Neuro-Insight was recognised for its validation of both SST – the unique neuro-imaging technology [...]

Brand Influence Group partners with Neuro-Insight

By Paul McIntyre EXCLUSIVE: Photon’s former chief executive Matthew Bailey has re-emerged, taking minority stakes in Australian brain monitoring consumer research group, Neuro Insight, and Urchin, Quicksilver’s global comms agency, which created the global charity Movember. Neuro Insight is a Melbourne-based company which has opened offices in New York and London this year, advising advertisers [...]

Think 2011 – A sitdown with Neuro-Insight CEO, Professor Richard Silberstein