The Company

Neuro-Insight is a market research company that uses unique brain-imaging technology to measure how the brain responds to communications. We are the only company in the world licensed to use this patented technology, enabling us to measure second by second changes in brain activity. This allows us to deliver unique insights into how a piece of design or advertising is affecting people at both a rational and an emotional level.

Experience
and commercial
‘know how’

The technology used by Neuro-Insight known as Steady-State Topography (SST), records and measures electrical signals at the scalp in order to build a second by second picture of activity in the brain. It is essentially a refinement of EEG, widely used in hospitals throughout the world, and has been validated by research and used in clinical applications for over fifteen years.

The technology was first developed by Professor Richard Silberstein and his co-workers, Geoffrey Nield, David Simpson at the Swinburne University of Technology.

All of our activities are carried out in strict accordance with an ethical policy, set up to ensure that we always respect the privacy of respondents and that we operate only in areas in which we believe the use of brain imaging to be appropriate and ethical.

Neuro-Insight, based in Melbourne, Australia has been operating commercially as a market research company since 2005 and now has a strong global presence with operations in the US, UK, Europe and Asia-Pacific.