Advertisers that 'go dark' during a recession will see competitors emerge even more strongly in the minds of consumers. Ad spend has come under increased scrutiny during the recent tough economic conditions. The easy option is to cut ad budgets, save money and preserve the short-term bottom line. Going dark…

Brands compete for “Emotional Survival” in the minds of consumers…as well as economic survival in market. The Findings Mind the competition! Brands compete both in market and in mind. Sponsorships & Product Placement strategies can be powerful mechanisms to build Emotional Brand Equity.