Brands Compete for Emotional Survival

In: Article
Brands compete for “Emotional Survival” in the minds of consumers…as well as economic survival in market. The Findings Mind the competition! Brands compete both in market and in mind. Sponsorships & Product Placement strategies can be powerful mechanisms to build Emotional Brand Equity.
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Full compass with layersAsset 3
Full compass with layersAsset 3

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