Your Brain on Creativity: The 2012 Cannes Lion Award Winners

There is a long-held belief in the advertising industry that creativity and effectiveness go hand in hand – but how do you prove it? Measuring the effectiveness of TV commercials is complex, as traditional research methods often struggle to uncover subconscious factors such as emotional response and long-term memory encoding.
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Full compass with layersAsset 3
Full compass with layersAsset 3

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