By Christine Champagne By studying the brains of viewers, Vevo sets out to prove that advertising associated with music videos is more impactful than ads served up via online TV and traditional TV programming. Music videos rank above online TV and traditional TV when it comes to viewers remembering and…

By Joe Fernandez UK — John Lewis’ Christmas 2011 advertising campaign was awarded the Grand Prix at the IPA Effectiveness Awards ceremony held in London last night. The awards, given to those advertisers that can demonstrate payback from their advertising campaigns, saw John Lewis recognised for its ability to…