A new research study has demonstrated that innovative display ad formats deliver more effective interactivity, emotional response and dwell time with consumers than the industry standard. The research was conducted by neuro research specialists Neuro-Insight using marketing technology business Rezonence’s interactive FreeWall® technology. Using pioneering brain imaging technology,…

UK — A study using neuro imaging techniques has revealed that memory-encoding activity peaked at a higher level for interactive ads than traditional mid-page units (MPU). The study measured how long audiences spent with each ad, the extent to which they were committed to memory, and the emotional response…

Neuro-Insight used brain imaging techniques to dissect two rival election broadcasts with some interesting findings for political parties looking to draw in voters. We are rapidly approaching the final stages of a hotly-contested election campaign which launched at the end of March, when Labour and the Conservatives debuted their election…

If you believe the commentators, the 2015 general election marks the death of political advertising. As a case in point, there was more fanfare over John Lewis’ Christmas ad than the campaign launches of the two main parties. But what about the much-derided party political broadcast? Has social media killed…