Heather Andrew, CEO of consumer neuro-research specialists Neuro-Insight, deconstructs how the winners of Marketing’s polls on the best ads of the past 60 years work from the brain’s point of view. The votes are in, counted and (drum roll) the winners announced: the public’s favourite ad of the last…

In recent years there’s been a dramatic increase in the range of measurement techniques available to advertisers but despite some of the most radical claims on the future of marketing, advertisers are a long way from being able to read minds. That said, many do now use sophisticated techniques such…