
The neuroscience behind the popularity of Cadbury’s ‘Gorilla’ and Guinness ‘Surfer’
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Heather Andrew, CEO of neuromarketing specialists Neuro-Insight, deconstructs how the winners of Marketing’s polls on the best ads of the past 60 years work from the brain’s point of view. The votes are in, counted and (drum roll) the winners announced: the public’s favourite ad of the last 60…
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