Have You Got the Consumer Instinct?

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Recent research shows that media people respond very differently to ads than the general population. Heather Andrew, CEO of Neuro Insight UK, reports. Is this a familiar scenario? You’re watching TV at home with your partner or a friend (who doesn’t work in the marketing industry). The new John Lewis…
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Full compass with layersAsset 3
Full compass with layersAsset 3

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