UK CEO of neuroscience-based research firm Neuro-Insight, Heather Andrew, looks at the ASA’s most complained-about ads from the brain’s perspective. The Advertising Standards Authority ( ASA ) recently published a list of advertisements that received the most complaints throughout 2015. While only one item in the top…

Center Parcs – Bears Neuro-Insight’s CEO, Heather Andrew, exclusively sheds light on the subconscious impact of five of the latest holiday ads. While the winter chill is still fresh, holiday advertisers are making sure that our minds are on the sunny breaks ahead. The most recent wave of holiday…