Why Every Brand Needs An Audio Marketing Strategy

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Pandora’s Definitive Guide to Audio offers brands a closer look at how audio’s position as a powerful marketing tool is becoming harder and harder to deny. Neuro-Insight US CEO, Pranav Yadav, lends Pandora his expertise painting a clearer picture of why audio is such an important component of modern…
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The Science of Influencer Marketing

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The age of influencer marketing is still in its infancy, but influencers are already starting to be recognized as an important tool for modern advertisers. But just how impactful are advertisements that are delivered to consumers from the various platforms that influencers call home? As it turns out, they…
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Is Print Media More Memorable Than Television?

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People pay far more attention when reading a newspaper than when they are watching television, a new study has revealed. The neuroscientific study commissioned by News Works NZ used brain-imaging technology on 120 Kiwis to examine “memory encoding” which measured how participants’ brains responded and their recall for content. The results showed that participants…
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Full compass with layersAsset 3
Full compass with layersAsset 3

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