Neuro-Insight teamed up with the UN’s World Food Program to help promote their “Feed Our Future” Campaign. Using neuromarketing techniques, the campaign hopes to build upon last year’s success and design a creative that is built to engender support from and reach as many viewers as possible. Learn more about…

Pandora’s Definitive Guide to Audio offers brands a closer look at how audio’s position as a powerful marketing tool is becoming harder and harder to deny. Neuro-Insight US CEO, Pranav Yadav, lends Pandora his expertise painting a clearer picture of why audio is such an important component of modern…

The age of influencer marketing is still in its infancy, but influencers are already starting to be recognized as an important tool for modern advertisers. But just how impactful are advertisements that are delivered to consumers from the various platforms that influencers call home? As it turns out, they…

People pay far more attention when reading a newspaper than when they are watching television, a new study has revealed. The neuroscientific study commissioned by News Works NZ used brain-imaging technology on 120 Kiwis to examine “memory encoding” which measured how participants’ brains responded and their recall for content. The results showed that participants…