Amidst all the doom and gloom of a recession, aggregate retail sales growth was stronger in May and June than at any time since 2009 – the last time significant government stimulus was needed. Preliminary data for July indicates the strongest annual sales growth in 20 years. Click the button…
With 800 million active users, TikTok is quickly taking over the advertising landscape. The platform’s ad infrastructure, however, is still evolving. As a result, many brands don’t fully understand which ad formats, influencers, or content types truly resonate with the platform’s user base or drive consideration for their products.