Bah-humbug! Verizon Taps Cecily Strong for Holiday Ads.

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Verizon is back with its latest holiday campaign featuring Cecily Strong alongside the classic grumpy character of Mr. Scrooge. Can the combination of an SNL star and the cold-hearted Christmas-hating miser send people running to switch to Verizon? Let’s find out… At Neuro-Insight, we look to the subconscious to see…
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Walmart: All the ways we Holiday

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Every year around the holidays, we see scenes of jolly sing-alongs, warm baked goods, and laughter over family meals. This year, Walmart embraces the season with its newest campaign “All the Ways We Holiday” which conveys all the ways we practice togetherness, tradition, and a genuine…
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Amazon: Joy is Made

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As we head into yet another holiday season, we begin to buy gifts, spend time with loved ones, and prepare for the new year ahead. The days get colder, and people spend more time indoors glued to the television, whether it be for winter sports or a cheesy Hallmark…
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Ad Wars: Christmas Car Commercials

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Car commercials – a staple of the holiday season. Recently, we released a list of 10-holiday commercials and ranked them based on brand impact. This list included three car commercials from massive brands – BMW, Hyundai, and Nissan. At Neuro-Insight, we look to the subconscious to…
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Pringles: Merry Footivities!

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Thanks to the World Cup in Qatar — football is dominating the advertising world this holiday season. To capture the holiday spirit, Pringles released an ad demonstrating the role of its fan-favorite snack for celebratory moments. But how can a brand stand out in this excessively large pool of…
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Full compass with layersAsset 3
Full compass with layersAsset 3

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