+1 646 964 5868
< Back to media centre
Date published: 26th July 2010 Article, PDF

Neuro-Insight utilised for TV & Online campaigns

Brands need to explore neuroscience if they want to make their TV and online campaigns remain in consumers’ memories, according to research. It used to be so easy. Marketers who wanted to make some noise about their brand simply created a great big television ad. But these days it’s much more complicated. The growth of online channels has left marketers wondering which direction is most effective for their brand.