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Date published: 24th February 2017 Article, Neuroscience, News, Video

This company predicted the No. 1 TV show in Australia by looking at your brain

A market research company is taking the psychology behind ads a step further. By measuring brain activity, Neuro-Insight can not only tell how much you like an ad, but when you tuned out, and if the message made it into your long-term memory. BNN chats with CEO, Pranav Yadav.