If you’re a beachgoer, you know the painstaking act of lugging a cooler across the hot sand. Suddenly, your umbrella feels like it is miles away and the sun has never been hotter. But the moment you finally slump your sweaty, sun-tanned body into a beach chair and crack open…
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When you only have a few seconds to create an ad that 1) captures attention, 2) tells a story, and 3) brands effectively, how do you make each second count? With the average human attention span falling year-over-year and currently sitting at just 8 seconds, it is clear that short…
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Crispy, hand-breaded, saucy, and delicious. In 2021, Burger King released the Ch’King sandwich as a compliment to their beef-based burger menu. Social media exploded with love for the “GOAT” sandwich (greatest of all time), but one year later, the sandwich was taken off the menu and replaced with a…
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The beginning of September comes with the conclusion of back-to-school shopping. For young kids, shopping season is a dream… shiny pens, notebooks with matching pencil cases, and a colorful new backpack to top it all off. But every parent knows that this shopping trip comes with a very big…
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“Don’t freak if you fumble,” Apple says. “Relax, it’s iPhone.” If you were to drop your phone while walking down the street, would you believe them? Apple has chosen to address its fragility in its latest advertising, and we’ve tested it using our patented SST technology. https://www.neuro-insight.com/wp-content/uploads/2022/09/Apple-Edge-for-Marketing.mp4 Among the…
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The beginning of September comes with the conclusion of back-to-school shopping. For young kids, shopping season is a dream… shiny pens, notebooks with matching pencil cases, and a colorful new backpack to top it all off. But every parent knows that this shopping trip comes with a very big…
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With 800 million active users, TikTok is quickly taking over the advertising landscape. The platform’s ad infrastructure, however, is still evolving. As a result, many brands don’t fully understand which ad formats, influencers, or content types truly resonate with the platform’s user base or drive consideration for their products.
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With Super Bowl LV around the corner, advertisers are so focused on their $5 million+ game-day buy and pregame leadup that they ignore the opportunity to boost ROI with a postgame strategy. While pregame teasers, websites, and promotions are essential, their effects fade quickly after the fourth quarter. A strong…
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As the holidays get underway, brands are grappling with how much social distancing to incorporate into their ads. Marketers want to be sensitive to certain issues but not alienate potential customers. To learn more about how to optimize your branded communications for a post-pandemic world, contact our team today!…
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Amidst all the doom and gloom of a recession, aggregate retail sales growth was stronger in May and June than at any time since 2009 – the last time significant government stimulus was needed. Preliminary data for July indicates the strongest annual sales growth in 20 years. Click the button…
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