The Retail Boom Accelerates

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Amidst all the doom and gloom of a recession, aggregate retail sales growth was stronger in May and June than at any time since 2009 – the last time significant government stimulus was needed. Preliminary data for July indicates the strongest annual sales growth in 20 years. Click the button…
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How to Make TikTok Work for Your Brand

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With 800 million active users, TikTok is quickly taking over the advertising landscape. The platform’s ad infrastructure, however, is still evolving. As a result, many brands don’t fully understand which ad formats, influencers, or content types truly resonate with the platform’s user base or drive consideration for their products.
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The Listening Brain Event

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In case you missed our event, “The Listening Brain”, here are the full presentations from our speakers. Lindsey Clay, CEO of Thinkbox, discusses how music has been crucial in driving impact of some great TV campaigns Jeremy Pounder, Futures Director of Mindshare unveils new research, in…
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What Our Brains Tell Us About the Best Ads

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How Do Users Interact With Different Platforms? The latest studies reveal that the mindset of web users varies depending on the site they are visiting. So, Twitter commissioned neuroscience research to investigate how marketers can optimize their advertising to take advantage Martyn U’ren is head of research in the APAC…
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How F.U 2016 & Netflix Hijacked The US Election

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The 2016 US Presidential nominee race certainly generated a fair amount of debate, much of which can be attributed to the polarising, non-mainstream candidates occupying both Republican and Democrat camps. By using the hype generated by the real Presidential campaign, streaming giant Netflix was able to hijack the media and…
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Volkswagen Tiguan’s Latest Advertisement ‘Laughing Horses’ Was Entertaining But Was It Commercially Effective?

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Grabarz and Partner’s Laughing Horse campaign landed a Silver Lion award at the 2017 Cannes Lions Festival. Neuro-Insight aimed to determine the advertisement effectiveness by measuring brain activity to see how 50 females and 50 males responded to the Laughing Horses ad. The specific technology used by Neuro-Insight is…
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Full compass with layersAsset 3
Full compass with layersAsset 3

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