Inflaming the Brain

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UK CEO of neuromarketing company Neuro-Insight, Heather Andrew, looks at the ASA’s most complained-about ads from the brain’s perspective. The Advertising Standards Authority ( ASA ) recently published a list of advertisements that received the most complaints throughout 2015. While only one item in the…
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Have You Got the Consumer Instinct?

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Recent research shows that media people respond very differently to ads than the general population. Heather Andrew, CEO of Neuro Insight UK, reports. Is this a familiar scenario? You’re watching TV at home with your partner or a friend (who doesn’t work in the marketing industry). The new John Lewis…
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Full compass with layersAsset 3
Full compass with layersAsset 3

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