Volkswagen Tiguan’s Latest Advertisement ‘Laughing Horses’ Was Entertaining But Was It Commercially Effective?

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Grabarz and Partner’s Laughing Horse campaign landed a Silver Lion award at the 2017 Cannes Lions Festival. Neuro-Insight aimed to determine the advertisement effectiveness by measuring brain activity to see how 50 females and 50 males responded to the Laughing Horses ad. The specific technology used by Neuro-Insight is…
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Inflaming the Brain

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  The Advertising Standards Authority ( ASA ) recently published a list of advertisements that received the most complaints throughout 2015. While only one item in the top ten had complaints against it upheld by theASA, many of these ads seem to have hit a nerve despite their innocuous appearance. Neuro-Insight…
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Have You Got the Consumer Instinct?

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Recent research shows that media people respond very differently to ads than the general population. Heather Andrew, CEO of Neuro Insight UK, reports. Is this a familiar scenario? You’re watching TV at home with your partner or a friend (who doesn’t work in the marketing industry). The new John Lewis…
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Full compass with layersAsset 3
Full compass with layersAsset 3

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