With Super Bowl LV around the corner, advertisers are so focused on their $5 million+ game-day buy and pregame leadup that they ignore the opportunity to boost ROI with a postgame strategy. While pregame teasers, websites, and promotions are essential, their effects fade quickly after the fourth quarter. A strong…

As the holidays get underway, brands are grappling with how much social distancing to incorporate into their ads. Marketers want to be sensitive to certain issues but not alienate potential customers. To learn more about how to optimize your branded communications for a post-pandemic world, contact our team today!…

Amidst all the doom and gloom of a recession, aggregate retail sales growth was stronger in May and June than at any time since 2009 – the last time significant government stimulus was needed. Preliminary data for July indicates the strongest annual sales growth in 20 years. Click the button…

Neuro-Insight US Founder and CEO Pranav Yadav sat down with Kyle O’Brien of the drum to discuss how marketers should adapt their strategies during the ongoing coronavirus pandemic.  Read the full story below! Read More!  …

Consumers decide what products and services are essential—and which are indulgent—depending on how long they’ve been in isolation. That’s one of the findings of new research from neuroscience-marketing firm Neuro-Insight, and it has captured the attention of leading CMOs navigating how best to move forward amid the COVID-19 pandemic.

Jenny Rooney, editor of the CMO Network at Forbes, covers Neuro-Insight’s contribution to the 2019 Super Bowl. This feature describes Neuro-Insight’s involvement in the optimization of 9 of 2019’s Super Bowl spots. Rooney spoke with Pranav Yadav and John Zweig about the connection…

Audio media is enjoying a renaissance. As mobile audio services (podcasts, audiobooks, music streaming) and voice assistant technology are integrated into our day to day lives, the balance between audio and visual media is beginning its shift. The relationship between what we see and what we here is one…

“Clearly we missed the mark, and we apologize…We did not intend to make light of any serious issue.” – PepsiCo Issuing the above statement is any modern marketer’s nightmare. There are few hits that strike harder than having to 1) pull, and 2) apologize for a creative that your team…

How Do Users Interact With Different Platforms? The latest studies reveal that the mindset of web users varies depending on the site they are visiting. So, Twitter commissioned neuroscience research to investigate how marketers can optimize their advertising to take advantage Martyn U’ren is head of research in the APAC…

  Tweeting during a game while watching it at the same time isn’t necessarily going to make you less engaged with the game. In fact, a new study commissioned by the Twitter suggests mid-game tweets may actually improve the experience. A study by Neuro-Insight, shared on January 18, says…