Verizon is back with its latest holiday campaign featuring Cecily Strong alongside the classic grumpy character of Mr. Scrooge. Can the combination of an SNL star and the cold-hearted Christmas-hating miser send people running to switch to Verizon? Let’s find out… At Neuro-Insight, we look to the subconscious to see…

Every year around the holidays, we see scenes of jolly sing-alongs, warm baked goods, and laughter over family meals. This year, Walmart embraces the season with its newest campaign “All the Ways We Holiday” which conveys all the ways we practice togetherness, tradition, and a genuine…

As we head into yet another holiday season, we begin to buy gifts, spend time with loved ones, and prepare for the new year ahead. The days get colder, and people spend more time indoors glued to the television, whether it be for winter sports or a cheesy Hallmark…

Car commercials – a staple of the holiday season. Recently, we released a list of 10-holiday commercials and ranked them based on brand impact. This list included three car commercials from massive brands – BMW, Hyundai, and Nissan. At Neuro-Insight, we look to the subconscious to…

Thanks to the World Cup in Qatar — football is dominating the advertising world this holiday season. To capture the holiday spirit, Pringles released an ad demonstrating the role of its fan-favorite snack for celebratory moments. But how can a brand stand out in this excessively large pool of…

After years spent in quarantine or masked up, families are finally getting back together to celebrate this Holiday season. Harmless in spirit, these parties can get a little awkward with questions like:  So, are you seeing anyone?   Do you have a job yet?  …

  The holiday season – a time full of joy, laughter, and family. A time of year when over 2.5 billion dollars are spent on advertising. In this ad, PayPal sought to tap into those seemingly insignificant moments of tasks and preparation that go into making the Holiday a…

Black Friday is an invitation for competition — shoppers climbing over one another to get that new TV, teens frantically clicking to get a new sneaker drop, and brands fighting to get the best advertising space and have the loudest voice amidst the holiday chaos. So, if your brand is…

In an era of equality at the forefront of many social justice issues, there has been an awaited societal push for accessibility — the practice of designing products and systems in a way that reduces obstacles and barriers for persons with disabilities. Amazon is adamant that they want to be…

“You’re doing better than you think.”  “If you can’t have a good day, just have a day.”   “Step by step. Breath by breath.”  On Monday, October 10, @Calm released these tweets for #WorldMentalHealthDay — a day to recognize, educate, and advocate for mental health awareness. Calm is a software company…