Jenny Rooney, editor of the CMO Network at Forbes, covers Neuro-Insight’s contribution to the 2019 Super Bowl. This feature describes Neuro-Insight’s involvement in the optimization of 9 of 2019’s Super Bowl spots. Rooney spoke with Pranav Yadav and John Zweig about the connection…
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Audio media is enjoying a renaissance. As mobile audio services (podcasts, audiobooks, music streaming) and voice assistant technology are integrated into our day to day lives, the balance between audio and visual media is beginning its shift. The relationship between what we see and what we here is one…
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“Clearly we missed the mark, and we apologize…We did not intend to make light of any serious issue.” – PepsiCo Issuing the above statement is any modern marketer’s nightmare. There are few hits that strike harder than having to 1) pull, and 2) apologize for a creative that your team…
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How Do Users Interact With Different Platforms? The latest studies reveal that the mindset of web users varies depending on the site they are visiting. So, Twitter commissioned neuroscience research to investigate how marketers can optimize their advertising to take advantage Martyn U’ren is head of research in the APAC…
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Tweeting during a game while watching it at the same time isn’t necessarily going to make you less engaged with the game. In fact, a new study commissioned by the Twitter suggests mid-game tweets may actually improve the experience. A study by Neuro-Insight, shared on January 18, says…
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Neuroscience expert Richard Silberstein explains how advances in understanding long-term memory can optimise adverts displayed on smartphones Professor Richard Silberstein is one of the world leaders in neuroscience research in advertising. He can’t, he jokes, read your mind. But If you let him hook you up to an SST…
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Grabarz and Partner’s Laughing Horse campaign landed a Silver Lion award at the 2017 Cannes Lions Festival. Neuro-Insight aimed to determine the advertisement effectiveness by measuring brain activity to see how 50 females and 50 males responded to the Laughing Horses ad. The specific technology used by Neuro-Insight is…
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To call the U.K. a nation of smartphone zombies sounds sensational, but a recent IPA TouchPoints project revealed that we spend half of our waking hours consuming media and online information. Our reliance on mobile devices shows no signs of slowing, and the annual flurry of new technology gadgets launched…
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Teads commissioned the research with Time Inc. and The Atlantic Researchers mapped the brain’s reaction to ads on premium publishers’ websites versus Facebook. Teads chief marketing officer Rebecca Mahony said the goal was to give publishers a better view of how effective their ads really are. Publishers’ own websites…
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Quantifying the effectiveness of Attribute Marketing In 2016, Seven adopted a new strategy for developing and selling integrated sponsorship packages for their major TV brands – Attribute Marketing. The theory behind Attribute Marketing is that the attributes of a media brand transfer and strengthen the same attributes of the sponsor’s…
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