What Our Brains Tell Us About the Best Ads

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How Do Users Interact With Different Platforms? The latest studies reveal that the mindset of web users varies depending on the site they are visiting. So, Twitter commissioned neuroscience research to investigate how marketers can optimize their advertising to take advantage Martyn U’ren is head of research in the APAC…
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Volkswagen Tiguan’s Latest Advertisement ‘Laughing Horses’ Was Entertaining But Was It Commercially Effective?

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Grabarz and Partner’s Laughing Horse campaign landed a Silver Lion award at the 2017 Cannes Lions Festival. Neuro-Insight aimed to determine the advertisement effectiveness by measuring brain activity to see how 50 females and 50 males responded to the Laughing Horses ad. The specific technology used by Neuro-Insight is…
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Full compass with layersAsset 3
Full compass with layersAsset 3

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