Cannes on the brain: The neuroscience behind Canal+ Unicorns

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Cannes Lions on the Brain How does creativity really work? For the fourth year running, AdNews has teamed up with Neuro Insight to determine the brains’ verdict on some the most notable award winners from this year’s Cannes Advertising Festival. The 2015 award winners include Snickers’ Aussie Builders, French…
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Cannes Lions Film winners – the brain’s perspective

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In: Article
Image from Diageo’s ‘Made of Black’ Guinness ad. Heather Andrew, CEO of Neuro-Insight, explains the success of the year’s Cannes Lions winners from a neuroscience point of view. When it comes to recognising global creative excellence, there isn’t much to top winning a Cannes Lions. The four UK…
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Neuroscience reveals value of interactivity over standard display ads

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A new research study has demonstrated that innovative display ad formats deliver more effective interactivity, emotional response and dwell time with consumers than the industry standard. The research was conducted by neuro research specialists Neuro-Insight using marketing technology business Rezonence’s interactive FreeWall® technology. Using pioneering brain imaging technology,…
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Interactive ads deliver higher emotional response

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In: Article
UK — A study using neuro imaging techniques has revealed that memory-encoding activity peaked at a higher level for interactive ads than traditional mid-page units (MPU). The study measured how long audiences spent with each ad, the extent to which they were committed to memory, and the emotional response…
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Anatomy of a political ad

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Neuro-Insight used brain imaging techniques to dissect two rival election broadcasts with some interesting findings for political parties looking to draw in voters. We are rapidly approaching the final stages of a hotly-contested election campaign which launched at the end of March, when Labour and the Conservatives debuted their election…
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Tory v Labour party political broadcasts: who won?

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If you believe the commentators, the 2015 general election marks the death of political advertising. As a case in point, there was more fanfare over John Lewis’ Christmas ad than the campaign launches of the two main parties. But what about the much-derided party political broadcast? Has social media killed…
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