Have You Got the Consumer Instinct?

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Recent research shows that media people respond very differently to ads than the general population. Heather Andrew, CEO of Neuro Insight UK, reports. Is this a familiar scenario? You’re watching TV at home with your partner or a friend (who doesn’t work in the marketing industry). The new John Lewis…
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Cannes on the brain: The neuroscience behind Canal+ Unicorns

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Cannes Lions on the Brain How does creativity really work? For the fourth year running, AdNews has teamed up with Neuro Insight to determine the brains’ verdict on some the most notable award winners from this year’s Cannes Advertising Festival. The 2015 award winners include Snickers’ Aussie Builders, French…
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Cannes Lions Film Winners – Guinness

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In: Article
Image from Diageo’s ‘Made of Black’ Guinness ad. Heather Andrew, CEO of Neuro-Insight, explains the success of the year’s Cannes Lions winners from a neuroscience point of view. When it comes to recognising global creative excellence, there isn’t much to top winning a Cannes Lions. The four UK…
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Full compass with layersAsset 3
Full compass with layersAsset 3

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