Tory v Labour party political broadcasts: who won?

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If you believe the commentators, the 2015 general election marks the death of political advertising. As a case in point, there was more fanfare over John Lewis’ Christmas ad than the campaign launches of the two main parties. But what about the much-derided party political broadcast? Has social media killed…
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Neuro-Insight in exclusive partnership with Seven West Media

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In: Article, PDF
Channel Seven has secured an exclusive contract with market-leading research group Neuro-Insight. The deal gives the Network and its Seven West Media brands exclusive access to the unique brain-imaging research technology, which measures how the brain responds to communications. “This is an exciting deal for Seven with a company that…
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Neuro-Insight CEO leads global neuromarketing group

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In: Article
Paul McIntyre The push by TV broadcasters and advertisers to use brain science to provide more accurate predictions of effective advertising and TV programming has seen a new world industry body formed and headed by an Australian. The chairman and founder of Melbourne-based Neuro-Insights, Professor Richard Silberstein, has been appointed…
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Brand Influence Group partners with Neuro-Insight

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In: Article
By Paul McIntyre EXCLUSIVE: Photon’s former chief executive Matthew Bailey has re-emerged, taking minority stakes in Australian brain monitoring consumer research group, Neuro Insight, and Urchin, Quicksilver’s global comms agency, which created the global charity Movember. Neuro Insight is a Melbourne-based company which has opened offices in New York…
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Nestle backs Neuro ad testing

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In: Article, PDF
Paul McIntyre Nestle Australia will endorse growing marketer interest in neuroscience at a “virtual” market research conference being staged over 12 hours in different time zones around the world tomorrow. Using its award winning Allen’s lollies TV campaign, developed in Australia with JWT and featuring the giant “marionette” doll,…
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Halo Effect could lead to lift for advertisers

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In: Article, PDF
Brands need to explore neuroscience if they want to make their TV and online campaigns remain in consumers’ memories, according to research. It used to be so easy. Marketers who wanted to make some noise about their brand simply created a great big television ad. But these days it’s much…
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Neuro-Insight utilised for TV & Online campaigns

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In: Article, PDF
Brands need to explore neuroscience if they want to make their TV and online campaigns remain in consumers’ memories, according to research. It used to be so easy. Marketers who wanted to make some noise about their brand simply created a great big television ad. But these days it’s much…
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