Neuro-Insight in exclusive partnership with Seven West Media

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Channel Seven has secured an exclusive contract with market-leading research group Neuro-Insight. The deal gives the Network and its Seven West Media brands exclusive access to the unique brain-imaging research technology, which measures how the brain responds to communications. “This is an exciting deal for Seven with a company that…
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Neuro-Insight CEO leads global neuromarketing group

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Paul McIntyre The push by TV broadcasters and advertisers to use brain science to provide more accurate predictions of effective advertising and TV programming has seen a new world industry body formed and headed by an Australian. The chairman and founder of Melbourne-based Neuro-Insights, Professor Richard Silberstein, has been appointed…
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Brand Influence Group partners with Neuro-Insight

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In: Article
By Paul McIntyre EXCLUSIVE: Photon’s former chief executive Matthew Bailey has re-emerged, taking minority stakes in Australian brain monitoring consumer research group, Neuro Insight, and Urchin, Quicksilver’s global comms agency, which created the global charity Movember. Neuro Insight is a Melbourne-based company which has opened offices in New York…
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Nestle backs Neuro ad testing

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Paul McIntyre Nestle Australia will endorse growing marketer interest in neuroscience at a “virtual” market research conference being staged over 12 hours in different time zones around the world tomorrow. Using its award winning Allen’s lollies TV campaign, developed in Australia with JWT and featuring the giant “marionette” doll,…
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Halo Effect could lead to lift for advertisers

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Brands need to explore neuroscience if they want to make their TV and online campaigns remain in consumers’ memories, according to research. It used to be so easy. Marketers who wanted to make some noise about their brand simply created a great big television ad. But these days it’s much…
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Neuro-Insight utilised for TV & Online campaigns

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Brands need to explore neuroscience if they want to make their TV and online campaigns remain in consumers’ memories, according to research. It used to be so easy. Marketers who wanted to make some noise about their brand simply created a great big television ad. But these days it’s much…
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Emotions Behind the Brand Decision

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Advertisers that 'go dark' during a recession will see competitors emerge even more strongly in the minds of consumers. Ad spend has come under increased scrutiny during the recent tough economic conditions. The easy option is to cut ad budgets, save money and preserve the short-term bottom line. Going dark…
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Brands Compete for Emotional Survival

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Brands compete for “Emotional Survival” in the minds of consumers…as well as economic survival in market. The Findings Mind the competition! Brands compete both in market and in mind. Sponsorships & Product Placement strategies can be powerful mechanisms to build Emotional Brand Equity.
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Full compass with layersAsset 3
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