Neuroscience reveals value of interactivity over standard display ads

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A new research study has demonstrated that innovative display ad formats deliver more effective interactivity, emotional response and dwell time with consumers than the industry standard. The research was conducted by neuro research specialists Neuro-Insight using marketing technology business Rezonence’s interactive FreeWall® technology. Using pioneering brain imaging technology,…
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Interactive ads deliver higher emotional response

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In: Article
UK — A study using neuro imaging techniques has revealed that memory-encoding activity peaked at a higher level for interactive ads than traditional mid-page units (MPU). The study measured how long audiences spent with each ad, the extent to which they were committed to memory, and the emotional response…
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Anatomy of a political ad

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Neuro-Insight used brain imaging techniques to dissect two rival election broadcasts with some interesting findings for political parties looking to draw in voters. We are rapidly approaching the final stages of a hotly-contested election campaign which launched at the end of March, when Labour and the Conservatives debuted their election…
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Tory v Labour party political broadcasts: who won?

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If you believe the commentators, the 2015 general election marks the death of political advertising. As a case in point, there was more fanfare over John Lewis’ Christmas ad than the campaign launches of the two main parties. But what about the much-derided party political broadcast? Has social media killed…
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Neuro-Insight in exclusive partnership with Seven West Media

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In: Article, PDF
Channel Seven has secured an exclusive contract with market-leading research group Neuro-Insight. The deal gives the Network and its Seven West Media brands exclusive access to the unique brain-imaging research technology, which measures how the brain responds to communications. “This is an exciting deal for Seven with a company that…
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Neuro-Insight Chairman leads global neuromarketing group

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In: Article
The push by TV broadcasters and advertisers to use brain science to provide more accurate predictions of effective advertising and TV programming has seen a new world industry body formed and headed by an Australian. The chairman and founder of Melbourne-based Neuro-Insights, Professor Richard Silberstein, has been appointed president and…
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Brand Influence Group partners with Neuro-Insight

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In: Article
  EXCLUSIVE: Photon’s former chief executive Matthew Bailey has re-emerged, taking minority stakes in Australian brain monitoring consumer research group, Neuro-Insight, and Urchin, Quicksilver’s global comms agency, which created the global charity Movember. Neuro-Insight is a Melbourne-based company that has opened offices in New York and London this year, advising…
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