If you believe the commentators, the 2015 general election marks the death of political advertising. As a case in point, there was more fanfare over John Lewis’ Christmas ad than the campaign launches of the two main parties. But what about the much-derided party political broadcast? Has social media killed…
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Neuro-Insight, along with MEC and the Seven Network have won the prestigious Best Practitioner Paper of 2014 for their article titled “The Power of Social Television: Can Social Media Build Viewer Engagement? A New Approach to Brain Imaging of Viewer Immersion” published in the March 2014 issue of the Journal of…
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What Neuroscience Teaches Us About Television Have you ever tried to watch TV and scroll through your Twitter feed at the same time? Difficult, right? You may miss important plot points or memorable moments as you divide attention between two screens. But that makes sense. One would expect to retain…
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Channel Seven has secured an exclusive contract with market-leading research group Neuro-Insight. The deal gives the Network and its Seven West Media brands exclusive access to the unique brain-imaging research technology, which measures how the brain responds to communications. “This is an exciting deal for Seven with a company that…
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The push by TV broadcasters and advertisers to use brain science to provide more accurate predictions of effective advertising and TV programming has seen a new world industry body formed and headed by an Australian. The chairman and founder of Melbourne-based Neuro-Insights, Professor Richard Silberstein, has been appointed president and…
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Bravo has conducted a study on ad receptivity (and no, its findings were not “OMG Bravo is the gr8est”) in tandem with market research company Neuro-Insight, and the report contains a surprising conclusion: It doesn’t actually matter that much if an ad’s product is endemic to the program a consumer…
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EXCLUSIVE: Photon’s former chief executive Matthew Bailey has re-emerged, taking minority stakes in Australian brain monitoring consumer research group, Neuro-Insight, and Urchin, Quicksilver’s global comms agency, which created the global charity Movember. Neuro-Insight is a Melbourne-based company that has opened offices in New York and London this year, advising…
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Brands compete for “Emotional Survival” in the minds of consumers…as well as economic survival in market. The Findings Mind the competition! Brands compete both in market and in mind. Sponsorships & Product Placement strategies can be powerful mechanisms to build Emotional Brand Equity.
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