Brands need to explore neuroscience if they want to make their TV and online campaigns remain in consumers’ memories, according to research. It used to be so easy. Marketers who wanted to make some noise about their brand simply created a great big television ad. But these days it’s much…

Brands need to explore neuroscience if they want to make their TV and online campaigns remain in consumers’ memories, according to research. It used to be so easy. Marketers who wanted to make some noise about their brand simply created a great big television ad. But these days it’s much…

Advertisers that 'go dark' during a recession will see competitors emerge even more strongly in the minds of consumers. Ad spend has come under increased scrutiny during the recent tough economic conditions. The easy option is to cut ad budgets, save money and preserve the short-term bottom line. Going dark…

Brands compete for “Emotional Survival” in the minds of consumers…as well as economic survival in market. The Findings Mind the competition! Brands compete both in market and in mind. Sponsorships & Product Placement strategies can be powerful mechanisms to build Emotional Brand Equity.