In case you missed our event, “The Listening Brain”, here are the full presentations from our speakers. Lindsey Clay, CEO of Thinkbox, discusses how music has been crucial in driving impact of some great TV campaigns Jeremy Pounder, Futures Director of Mindshare unveils new research, in…
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By some metrics, the research industry is thriving. With global revenue above $70bb, the sector has more than doubled since 2008—and with new technology, research is faster and easier than ever before. But these new approaches aren’t delivering better insights. If it were, we wouldn’t see so many…
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Audio media is enjoying a renaissance. As mobile audio services (podcasts, audiobooks, music streaming) and voice assistant technology are integrated into our day to day lives, the balance between audio and visual media is beginning its shift. The relationship between what we see and what we here is one…
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Teads commissioned the research with Time Inc. and The Atlantic Researchers mapped the brain’s reaction to ads on premium publishers’ websites versus Facebook. Teads chief marketing officer Rebecca Mahony said the goal was to give publishers a better view of how effective their ads really are. Publishers’ own websites…
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Quantifying the effectiveness of Attribute Marketing In 2016, Seven adopted a new strategy for developing and selling integrated sponsorship packages for their major TV brands – Attribute Marketing. The theory behind Attribute Marketing is that the attributes of a media brand transfer and strengthen the same attributes of the sponsor’s…
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Brands that subtly weave a product they are trying to sell into a wider narrative stand a better chance of consumers recalling it later, a five-year neuroscience study has found. In fact, ‘subtle’ advertising resulted in a 17 per cent higher memory encoding response than those that went…
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Cannes Lions on the Brain How does creativity really work? For the fourth year running, AdNews has teamed up with Neuro Insight to determine the brains’ verdict on some the most notable award winners from this year’s Cannes Advertising Festival. The 2015 award winners include Snickers’ Aussie Builders, French…
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Cannes Lions on the Brain How does creativity really work? For the fourth year running, AdNews has teamed up with Neuro Insight to determine the brains’ verdict on some the most notable award winners from this year’s Cannes Advertising Festival. The 2015 award winners include Snickers’ Aussie Builders, Canal…
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Cannes Lions on the Brain How does creativity really work? For the fourth year running, AdNews has teamed up with Neuro Insight to determine the brains’ verdict on some the most notable award winners from this year’s Cannes Advertising Festival. The 2015 award winners include Snickers’ Aussie Builders, Canal…
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A new research study has demonstrated that innovative display ad formats deliver more effective interactivity, emotional response and dwell time with consumers than the industry standard. The research was conducted by neuro research specialists Neuro-Insight using marketing technology business Rezonence’s interactive FreeWall® technology. Using pioneering brain imaging technology,…
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