Amidst all the doom and gloom of a recession, aggregate retail sales growth was stronger in May and June than at any time since 2009 – the last time significant government stimulus was needed. Preliminary data for July indicates the strongest annual sales growth in 20 years. Click the button…

Have you ever replayed an advertisement in your head but can’t remember who it was for? You’re not losing your memory. Many advertisers get so caught up in the story they want to tell and how they want to tell it that they fail to consider the…

By some metrics, the research industry is thriving. With global revenue above $70bb, the sector has more than doubled since 2008—and with new technology, research is faster and easier than ever before. But these new approaches aren’t delivering better insights. If it were, we wouldn’t see so many…

Audio media is enjoying a renaissance. As mobile audio services (podcasts, audiobooks, music streaming) and voice assistant technology are integrated into our day to day lives, the balance between audio and visual media is beginning its shift. The relationship between what we see and what we here is one…

In our previous article we analysed award winning advertisement by VW ‘Laughing Horses’ to ask the question of whether an entertaining advertisement would also be commercially effective. Today we take a look at the effect of using popular songs in advertising, specifically the nostalgic song ‘Tiny Dancer’ to determine whether…

Grabarz and Partner’s Laughing Horse campaign landed a Silver Lion award at the 2017 Cannes Lions Festival. Neuro-Insight aimed to determine the advertisement effectiveness by measuring brain activity to see how 50 females and 50 males responded to the Laughing Horses ad. The specific technology used by Neuro-Insight is…