Audio media is enjoying a renaissance, as mobile audio services (podcasts, audiobooks, music streaming) are integrated into our day to day lives and voice assistants bring a new dimension to audio technology. Changes like these have the potential to shift the balance between audio and visual media, weakening…
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In our previous article we analysed award winning advertisement by VW ‘Laughing Horses’ to ask the question of whether an entertaining advertisement would also be commercially effective. Today we take a look at the effect of using popular songs in advertising, specifically the nostalgic song ‘Tiny Dancer’ to determine whether…
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Grabarz and Partner’s Laughing Horse campaign landed a Silver Lion award at the 2017 Cannes Lions Festival. Neuro-Insight aimed to determine the advertisement effectiveness by measuring brain activity to see how 50 females and 50 males responded to the Laughing Horses ad. The specific technology used by Neuro-Insight is…
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