Presented by the Financial Review Neuroscience helps target ads By tracking the brain’s memory patterns, companies like Seven West Media are now able to target ads at the point of highest engagement.

By Christine Champagne By studying the brains of viewers, Vevo sets out to prove that advertising associated with music videos is more impactful than ads served up via online TV and traditional TV programming. Music videos rank above online TV and traditional TV when it comes to viewers remembering and…

Marketers can optimise their communications effectiveness by tuning their media and creative strategies together, rather than executing them as independent strategies. This harmonisation can have a substantial pay off – but it requires a rethink of the ‘one size fits all’ media investment model. Changes in media consumption and the…