What Is Neuromarketing: Everything You Need to Know

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Most definitions of neuromarketing sound something like this: neuromarketing employs cognitive-behavioral science in a market-research setting to assess a consumer’s response to marketing stimuli. To the average marketer, this sounds as interesting as a phonebook and spawns more questions than it answers. The truth about neuromarketing is rather…
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The Listening Brain Event

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In case you missed our event, “The Listening Brain”, here are the full presentations from our speakers. Lindsey Clay, CEO of Thinkbox, discusses how music has been crucial in driving impact of some great TV campaigns Jeremy Pounder, Futures Director of Mindshare unveils new research, in…
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What Our Brains Tell Us About the Best Ads

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How Do Users Interact With Different Platforms? The latest studies reveal that the mindset of web users varies depending on the site they are visiting. So, Twitter commissioned neuroscience research to investigate how marketers can optimize their advertising to take advantage Martyn U’ren is head of research in the APAC…
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How F.U 2016 & Netflix Hijacked The US Election

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The 2016 US Presidential nominee race certainly generated a fair amount of debate, much of which can be attributed to the polarising, non-mainstream candidates occupying both Republican and Democrat camps. By using the hype generated by the real Presidential campaign, streaming giant Netflix was able to hijack the media and…
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Full compass with layersAsset 3
Full compass with layersAsset 3

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