Neuro-Insight measures brain activity to understand a piece of creative and how it’s perceived by viewers, its chances of memory encoding and therefore being committed to long-term memory; the crown jewel for all advertisers. For Westpac, NI was able to track across multiple areas of the brain of those watching the creative,…

Most definitions of neuromarketing sound something like this: neuromarketing employs cognitive-behavioral science in a market-research setting to assess a consumer’s response to marketing stimuli. To the average marketer, this sounds as interesting as a phonebook and spawns more questions than it answers. The truth about neuromarketing is rather…

In case you missed our event, “The Listening Brain”, here are the full presentations from our speakers. Lindsey Clay, CEO of Thinkbox, discusses how music has been crucial in driving impact of some great TV campaigns Jeremy Pounder, Futures Director of Mindshare unveils new research, in…

By some metrics, the research industry is thriving. With global revenue above $70bb, the sector has more than doubled since 2008—and with new technology, research is faster and easier than ever before. But these new approaches aren’t delivering better insights. If it were, we wouldn’t see so many…

Audio media is enjoying a renaissance. As mobile audio services (podcasts, audiobooks, music streaming) and voice assistant technology are integrated into our day to day lives, the balance between audio and visual media is beginning its shift. The relationship between what we see and what we here is one…

“Clearly we missed the mark, and we apologize…We did not intend to make light of any serious issue.” – PepsiCo Issuing the above statement is any modern marketer’s nightmare. There are few hits that strike harder than having to 1) pull, and 2) apologize for a creative that your team…

How Do Users Interact With Different Platforms? The latest studies reveal that the mindset of web users varies depending on the site they are visiting. So, Twitter commissioned neuroscience research to investigate how marketers can optimize their advertising to take advantage Martyn U’ren is head of research in the APAC…

  Tweeting during a game while watching it at the same time isn’t necessarily going to make you less engaged with the game. In fact, a new study commissioned by the Twitter suggests mid-game tweets may actually improve the experience. A study by Neuro-Insight, shared on January 18, says…

Neuroscience expert Richard Silberstein explains how advances in understanding long-term memory can optimise adverts displayed on smartphones Professor Richard Silberstein is one of the world leaders in neuroscience research in advertising. He can’t, he jokes, read your mind. But If you let him hook you up to an SST…

The 2016 US Presidential nominee race certainly generated a fair amount of debate, much of which can be attributed to the polarising, non-mainstream candidates occupying both Republican and Democrat camps. By using the hype generated by the real Presidential campaign, streaming giant Netflix was able to hijack the media and…