Neuro-Insight, the world’s largest neuromarketing and neuroanalytics firm, announces two major updates on the exciting future of the company. Industry icon John Zweig has joined Neuro-Insight as global CEO and will work with US CEO Pranav Yadav to transform the state of communications and show the world the…

A market research company is taking the psychology behind ads a step further. By measuring brain activity, Neuro-Insight can not only tell how much you like an ad, but when you tuned out, and if the message made it into your long-term memory. BNN chats with CEO, Pranav Yadav.

Burberry: ‘Festive Film’, celebrating 15 years of Billy Elliot, features stars including James Corden. Burberry, John Lewis, Sainsbury’s and Harvey Nichols are widely judged to have scored Christmas hits with their festive ads this year. Neuro-Insight chief executive Heather Andrew takes a look at how our…

Cannes Lions on the Brain How does creativity really work? For the fourth year running, AdNews has teamed up with Neuro Insight to determine the brains’ verdict on some the most notable award winners from this year’s Cannes Advertising Festival. The 2015 award winners include Snickers’ Aussie Builders, French…

Neuro-Insight used brain imaging techniques to dissect two rival election broadcasts with some interesting findings for political parties looking to draw in voters. We are rapidly approaching the final stages of a hotly-contested election campaign which launched at the end of March, when Labour and the Conservatives debuted their election…

If you believe the commentators, the 2015 general election marks the death of political advertising. As a case in point, there was more fanfare over John Lewis’ Christmas ad than the campaign launches of the two main parties. But what about the much-derided party political broadcast? Has social media killed…

Professor Richard Silberstein, Chairman and CEO of Neuro-Insight was conferred to the title and role of Emeritus Professor at Swinburne University of Technology’s graduation ceremony at the Melbourne Convention Centre on 15 December 2014.  Professor Silberstein has had a long and distinguished career at Swinburne University of Technology, spanning forty…

DTS teamed up with Neuro-Insight to run a first of its kind study to measure the effect that sound quality has on our enjoyment of content. The results were incredible. See and hear for yourself! Click here for the full release…

Presented by the Financial Review Neuroscience helps target ads By tracking the brain’s memory patterns, companies like Seven West Media are now able to target ads at the point of highest engagement.

Neuro-Insight identifies the Wow factor at the heart of great outdoor A theoretical model, grounded in neuroscience, says that to get results, outdoor advertising needs to capture our attention and then engage our emotions. A strong emotional response drives memory encoding, and this is key for any communication, because memory…