Neuro-Insight in exclusive partnership with Seven West Media

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Channel Seven has secured an exclusive contract with market-leading research group Neuro-Insight. The deal gives the Network and its Seven West Media brands exclusive access to the unique brain-imaging research technology, which measures how the brain responds to communications. “This is an exciting deal for Seven with a company that…
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Your Brain on Creativity: The 2012 Cannes Lion Award Winners

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In: PDF
There is a long-held belief in the advertising industry that creativity and effectiveness go hand in hand – but how do you prove it? Measuring the effectiveness of TV commercials is complex, as traditional research methods often struggle to uncover subconscious factors such as emotional response and long-term memory encoding.
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Neuro-Insight Applauded by the Advertising Research Foundation

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In: PDF
The Advertising Research Foundation has applauded the efforts of Neuro-Insight in the most extensive, independent review of Neuro Marketing firms ever undertaken. The ARF’s Neurostandards Whitepaper has now officially been released following an open review process which commenced in September 2010. Neuro-Insight was recognised for its validation of both…
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Neuro-Insight to present at ARF Audience Measurement 6.0

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In: PDF
The ARF has announced the ‘Best in Class’ submissions for the Audience Measurement 6.0 conference taking place on the 13th and 14th June 2011 in New York City. For the third year running, Neuro-Insight has been identified at the cutting edge of media and audience measurement, presenting their findings…
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Neuro-Insight wins Gold at the ARF Great Mind Awards

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In: Image, PDF
New York (March, 2011) – Neuro Insight was presented with the Advertising Research Foundation’s Great Mind Awards during the recent re:Think Conference in New York City. The prestigious Gold award was in the Innovations category – granted for the development of the most innovative research ideas. It was accepted by…
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Neuro Insight Launches in the UK and USA

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Global – Neuro-Insight Pty Ltd today announced the successful launch of its subsidiaries in North America & United Kingdom. This adds to our European footprint & paves the way for our specialised local teams to service a growing number of clients needs across our range of advertising effectiveness & media…
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EYE commissions global study with Neuro-Insight

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In: PDF
Out-of-Home media operator, EYE, today announces that they have employed the latest available global research technology, Neuro Imaging, to conduct a multi-format, multi-country study across their advertising network. This ground-breaking project encompasses both EYE’s retail and airport businesses: Eye Shop and Eye Fly. It will be the first time Neuro…
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