Pranav Yadav, CEO of Neuro-Insight US Inc, is an international innovation evangelist and thought leader dedicated to changing how brands and customers communicate. By using the passive, granular insights of neuromarketing, Pranav helps advertisers and media companies make the most compelling connections between product, communication, context and…
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Heather Andrew, gives her thoughts on the IAB’s recent Real_Living research, and how it relates to the world of consumer neuroscience. View the Real_living research here The recent Real_Living research carried out by the IAB delivered new evidence and thinking about how we…
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LONDON: The symbiotic relationship between television and digital media has been further emphasised by research showing higher engagement levels among viewers using mobile devices to comment on events on the main screen, while second screen advertising is emerging as a platform in its own right. Click…
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Neuro-Insight is proud to announce that Neuro-Insight US CEO Pranav Yadav has been named in the Forbes 30-Under-30 list for marketing. Click here for the full release…
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Presented by The Huffington Post…
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How Science Is Used In Outdoor Advertising Neuroscience – the monitoring of brain activity when subjects react to sensory stimuli – is most often used to gauge the relative strengths of different creative executions. But occasionally (and sometimes controversially), it has been used to determine the relative potency of different…
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Imagine being able to tell just how interested a reader is in your newspapers without having to ask them a single question. That’s exactly what Fairfax has done by using innovative neurological testing that delves into the minds of its readers to gauge the impact of the new compact…
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