Each year nearly $400 billion is spent on traditional market research, with the majority spent on interviews, focus groups, and on-line surveys. While technology has had a significant impact on the way we recruit and field research (imagine the scale, reach, and speed that SurveyMonkey and Qualtrics have provided to…

Expect the unexpected The game isn’t the only reason people wait all year for the Super Bowl. In fact, nearly a quarter of the 100 million viewers watch the game for the commercials. It is a big day for the fans and the biggest for the advertisers. It goes without…

In Neuro-Insight’s latest research, we explore the consumer mindset of first home buyers in Australia and what brands should do to reach them. Fill out the form below to access the full report!…

In Neuro-Insight’s latest research, we unpack the ways brands can effectively navigate gender representation in 2020. Fill out the form below to access the full report!…

Consumers decide what products and services are essential—and which are indulgent—depending on how long they’ve been in isolation. That’s one of the findings of new research from neuroscience-marketing firm Neuro-Insight, and it has captured the attention of leading CMOs navigating how best to move forward amid the COVID-19 pandemic.

79% of Americans think brands have a critical role to play in helping people through the crisis. Only 52% of Americans, however, think brands are taking the right steps. After six weeks in isolation, consumers are beginning to exhibit clear behavioral patterns and are expressing their needs in more obvious…

86% of Americans think it is extremely important for brands to help right now. 57% trust that brands and companies are going out of their way to do what’s right. And only 38% trust the government’s response. What do consumers expect from your brand during COVID? To find what you…

The wants and needs of consumers are changing rapidly as the pandemic continues to spread. Two-thirds of all Americans are anxious about their future economic and physical well being, and they’re asking brands for help. As always, Neuro-Insight is dedicated to helping brands piece together this incredibly complex but not…

Every year, the Edison Awards recognize innovative businesses and business leaders who seek to make a positive impact on the world. Neuro-Insight is proud to announce that Steady State Topography, our patented technology, is the gold-level recipient of this year’s Edison Award for Sensory…

Pranav Yadav, CEO of Neuro-Insight, brings neuroscience to brand strategy. He explains why brands need to talk less product and more about how they can fit into the consumer’s story.  …