Consumers decide what products and services are essential—and which are indulgent—depending on how long they’ve been in isolation. That’s one of the findings of new research from neuroscience-marketing firm Neuro-Insight, and it has captured the attention of leading CMOs navigating how best to move forward amid the COVID-19 pandemic.

79% of Americans think brands have a critical role to play in helping people through the crisis. Only 52% of Americans, however, think brands are taking the right steps. After six weeks in isolation, consumers are beginning to exhibit clear behavioral patterns and are expressing their needs in more obvious…

86% of Americans think it is extremely important for brands to help right now. 57% trust that brands and companies are going out of their way to do what’s right. And only 38% trust the government’s response. What do consumers expect from your brand during COVID? To find what you…

The wants and needs of consumers are changing rapidly as the pandemic continues to spread. Two-thirds of all Americans are anxious about their future economic and physical well being, and they’re asking brands for help. As always, Neuro-Insight is dedicated to helping brands piece together this incredibly complex but not…

Every year, the Edison Awards recognize innovative businesses and business leaders who seek to make a positive impact on the world. Neuro-Insight is proud to announce that Steady State Topography, our patented technology, is the gold-level recipient of this year’s Edison Award for Sensory…

Pranav Yadav, CEO of Neuro-Insight, brings neuroscience to brand strategy. He explains why brands need to talk less product and more about how they can fit into the consumer’s story.  …

Neuro-Insight teamed up with the UN’s World Food Program to help promote their “Feed Our Future” Campaign. Using neuromarketing techniques, the campaign hopes to build upon last year’s success and design a creative that is built to engender support from and reach as many viewers as possible. Learn more about…

When a 30-second Super Bowl ad costs over $5 million, the world’s leading brands trust Neuro-Insight to ensure a return on their investment. Our case study “How to Ensure Success in Super Bowl LIV” offers a closer look at the way our technology helps brands shape…

Pandora’s Definitive Guide to Audio offers brands a closer look at how audio’s position as a powerful marketing tool is becoming harder and harder to deny. Neuro-Insight US CEO, Pranav Yadav, lends Pandora his expertise painting a clearer picture of why audio is such an important component of modern…

Since the advent of the television, political broadcasts have been an important component of campaign strategy. But do political advertisements really have the power to sway voters? If so, how much? The BBC uses Neuro-Insight’s research to help them find answers. Continue reading right here!…