Neuro-Insight teamed up with the UN’s World Food Program to help promote their “Feed Our Future” Campaign. Using neuromarketing techniques, the campaign hopes to build upon last year’s success and design a creative that is built to engender support from and reach as many viewers as possible. Learn more about…
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When a 30-second Super Bowl ad costs over $5 million, the world’s leading brands trust Neuro-Insight to ensure a return on their investment. Our case study “How to Ensure Success in Super Bowl LIV” offers a closer look at the way our technology helps brands shape…
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Pandora’s Definitive Guide to Audio offers brands a closer look at how audio’s position as a powerful marketing tool is becoming harder and harder to deny. Neuro-Insight US CEO, Pranav Yadav, lends Pandora his expertise painting a clearer picture of why audio is such an important component of modern…
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Since the advent of the television, political broadcasts have been an important component of campaign strategy. But do political advertisements really have the power to sway voters? If so, how much? The BBC uses Neuro-Insight’s research to help them find answers. Continue reading right here!…
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The context in which advertisements appear has a direct impact on ad effectiveness. Learn more about the increasingly complex landscape of modern advertising and how brands can use context to their advantage. Fill out the information below to gain instant access to our full Context Uncut report.
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The age of influencer marketing is still in its infancy, but influencers are already starting to be recognized as an important tool for modern advertisers. But just how impactful are advertisements that are delivered to consumers from the various platforms that influencers call home? As it turns out, they…
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Among ad-averse consumers, research suggests that branded podcasts are substantially more engaging than TVCs. Adweek details our work with the BBC, highlighting Neuro-Insight’s role in uncovering why podcasts are one of today’s most important marketing tools. Read the full story here!…
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People pay far more attention when reading a newspaper than when they are watching television, a new study has revealed. The neuroscientific study commissioned by News Works NZ used brain-imaging technology on 120 Kiwis to examine “memory encoding” which measured how participants’ brains responded and their recall for content. The results showed that participants…
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