Is Print Media More Memorable Than Television?

People pay far more attention when reading a newspaper than when they are watching television, a new study has revealed. The neuroscientific study commissioned by News Works NZ used brain-imaging technology on 120 Kiwis to examine “memory encoding” which measured how participants’ brains responded and their recall for content. The results showed that participants…
Read Post
Full compass with layersAsset 3
Full compass with layersAsset 3

Come explore the human subconscious.

Whether you’re a brand, agency, or publisher, we know how to activate against your business objectives. We connect you to the deepest level of consumer decision-making: the subconscious.