In case you missed our event, “The Listening Brain”, here are the full presentations from our speakers. Lindsey Clay, CEO of Thinkbox, discusses how music has been crucial in driving impact of some great TV campaigns Jeremy Pounder, Futures Director of Mindshare unveils new research, in…
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Pranav Yadav, CEO of Neuro-Insight US Inc, is an international innovation evangelist and thought leader dedicated to changing how brands and customers communicate. By using the passive, granular insights of neuromarketing, Pranav helps advertisers and media companies make the most compelling connections between product, communication, context and…
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A market research company is taking the psychology behind ads a step further. By measuring brain activity, Neuro-Insight can not only tell how much you like an ad, but when you tuned out, and if the message made it into your long-term memory. BNN chats with CEO, Pranav Yadav.
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Cannes Lions on the Brain How does creativity really work? For the fourth year running, AdNews has teamed up with Neuro Insight to determine the brains’ verdict on some the most notable award winners from this year’s Cannes Advertising Festival. The 2015 award winners include Snickers’ Aussie Builders, French…
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Digital out-of-home (DOOH) has developed at a rapid pace – and, although it has brought new technologies and innovations to the out-of-home market, it has left some advertisers looking for hard evidence as to what the implications are for brands – and how it can best be used in a…
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Out-of-Home media operator, EYE, have employed the latest available global research technology, Neuro Imaging, to conduct a multi-format, multi-country study across their advertising network. This ground-breaking project will be the first time Neuro Imaging has been conducted in relation to Out-of-Home media in a retail or airport environment globally. Neuro-Insight…
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APN Outdoor, Australia’s leading outdoor advertising company, has today launched a long-term insight program – ‘Australia on the Move’, which is dedicated to understanding the mind and mood of the Australian commuter across various regions within Australia. https://youtube.com/watch?v=bueAEYTj6gQ…
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In a world first study, Neuro-Insight, the Seven Network and MEC Australia have demonstrated the impact that using a second screen has on the TV program engagement. The results, which will be presented at the ARF’s Audience Measurement 8.0 (10-11th June, 2013), shows that social media interaction while watching TV…
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In late 2008, Neuro-Insight was featured in a documentary series shown by prominent Japanese broadcaster, NHK. NHK (Japan Broadcasting Corporation) is Japan’s largest broadcaster. Since 1925, it has continued to offer fair, impartial reporting and high quality programs, earning the viewers’ trust as the nation’s sole public broadcaster. Through its…
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