In case you missed our event, “The Listening Brain”, here are the full presentations from our speakers. Lindsey Clay, CEO of Thinkbox, discusses how music has been crucial in driving impact of some great TV campaigns Jeremy Pounder, Futures Director of Mindshare unveils new research, in…
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Pranav Yadav, CEO of Neuro-Insight US Inc, is an international innovation evangelist and thought leader dedicated to changing how brands and customers communicate. By using the passive, granular insights of neuromarketing, Pranav helps advertisers and media companies make the most compelling connections between product, communication, context and consumer. Pranav…
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Cannes Lions on the Brain How does creativity really work? For the fourth year running, AdNews has teamed up with Neuro Insight to determine the brains’ verdict on some the most notable award winners from this year’s Cannes Advertising Festival. The 2015 award winners include Snickers’ Aussie Builders, French…
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Digital out-of-home (DOOH) has developed at a rapid pace – and, although it has brought new technologies and innovations to the out-of-home market, it has left some advertisers looking for hard evidence as to what the implications are for brands – and how it can best be used in a…
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Out-of-Home media operator, EYE, have employed the latest available global research technology, Neuro Imaging, to conduct a multi-format, multi-country study across their advertising network. This ground-breaking project will be the first time Neuro Imaging has been conducted in relation to Out-of-Home media in a retail or airport environment globally. Neuro-Insight…
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APN Outdoor, Australia’s leading outdoor advertising company, has today launched a long-term insight program – ‘Australia on the Move’, which is dedicated to understanding the mind and mood of the Australian commuter across various regions within Australia. https://youtube.com/watch?v=bueAEYTj6gQ…
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What Neuroscience Teaches Us About Television Have you ever tried to watch TV and scroll through your Twitter feed at the same time? Difficult, right? You may miss important plot points or memorable moments as you divide attention between two screens. But that makes sense. One would expect to retain…
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