CMOs, Take Note: Length Of Isolation Affects Consumers’ Definition Of Essential And Indulgent Purchases

Forbes’ covers how CMOs are using our research to better meet the needs of their consumers during the pandemic. Read the full story below!

Consumers decide what products and services are essential—and which are indulgent—depending on how long they’ve been in isolation. That’s one of the findings of new research from neuroscience-marketing firm Neuro-Insight, and it has captured the attention of leading CMOs navigating how best to move forward amid the COVID-19 pandemic.

Full compass with layersAsset 3
Full compass with layersAsset 3

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