86% of Americans think it is extremely important for brands to help right now.
57% trust that brands and companies are going out of their way to do what’s right.
And only 38% trust the government’s response.
What do consumers expect from your brand during COVID? To find what you can do to better serve the needs of your customers, support your community, and earn the trust of Americans, read Wave 2 of our ongoing study into how COVID is affecting subconscious consumer behavior below.