Earning Trust the Right Way: Part 3

79% of Americans think brands have a critical role to play in helping people through the crisis.

Only 52% of Americans, however, think brands are taking the right steps.

After six weeks in isolation, consumers are beginning to exhibit clear behavioral patterns and are expressing their needs in more obvious ways. The way brands respond to those needs, however, is what will determine how their products are perceived in market, even after the crisis is over. Wave three of “Earning Trust the Right Way” offers a clear picture of what consumers expect from brands during this unprecedented time and an outline for how to address the evolving needs of the communities that are looking to them for support and leadership.

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Full compass with layersAsset 3
Full compass with layersAsset 3

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