EYE Announces Global Research Partnership with Neuro-Insight

Out-of-Home media operator, EYE, have employed the latest available global research technology, Neuro Imaging, to conduct a multi-format, multi-country study across their advertising network. This ground-breaking project will be the first time Neuro Imaging has been conducted in relation to Out-of-Home media in a retail or airport environment globally.

Neuro-Insight Pty Ltd has been commissioned to carry out EYE’s studies, which will kick off in Australian shopping centres, then roll out across a series of UK airports, with further international studies planned in 2011. Neuro Insights’ CEO, Professor Richard Silberstein explains more about the application of Neuro Imaging in this area of marketing communications.

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