Out-of-Home media operator, EYE, today announces that they have employed the latest available global research technology, Neuro Imaging, to conduct a multi-format, multi-country study across their advertising network. This ground-breaking project encompasses both EYE’s retail and airport businesses: Eye Shop and Eye Fly. It will be the first time Neuro Imaging has been conducted in relation to Out-of-Home media in a retail or airport environment globally.
Neuro-Insight Pty Ltd, with operations in Australia, Germany, the UK and the USA, has been commissioned to carry out EYE’s studies, which will kick off in Australian shopping centres later this month. The study will then roll out across a series of UK airports in the last quarter of the year with further international studies planned in 2011.