Neuro-Insight featured in Sydney Morning Herald

‘Over the next two weeks dozens of punters will be hauled into a research lab in Melbourne to don a brainwave tracking headset to determine how their brain activity is responding to Seven Network’s Olympic coverage.

It’s a bold new experiment that TV broadcasters in Australian have dabbled with in the past two years but Seven is taking to the next level as part of a push to prove to major sponsors that the Olympics is unrivalled as a commercially effective broadcast event..’

Full compass with layersAsset 3
Full compass with layersAsset 3

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