John ZwiegGlobal CEO
John’s storied career includes chapters as a professional musician, combat veteran, race relations educator, management consultant, agency creative director, P&G brand manager, and group CEO at the largest marketing communications company in the world. As Neuro-Insight’s global CEO, John brings a life-long commitment to discovering meaning in human motivation and adding value in creative communication.
He spent most of his career at WPP, where he was responsible for acquiring and leading 60-some marketing services companies specialized by industry, discipline and audience—including branding and identity, digital and relationship marketing, and ethnic/demographic marketing. He also founded CommonHealth, the world’s largest and most respected healthcare marketing firm; prior to that, he was a consumer brand and category manager at P&G. Earlier in his career, John was a managing partner at Waymaker Institute, a management consulting firm.
He is a decorated combat veteran of the Vietnam War and served on a patrol gunboat and destroyer; and served in other Asian countries as one of the Navy’s first race relations educational specialists. John was also one of the youngest professional jazz guitarists in St. Louis, having performed with many renowned artists and in national television and radio commercials.
He is a frequent keynote speaker on leadership, creativity and collaboration, and current nonprofit activities include the Foundation for Art & Healing, an organization dedicated to the global health crisis of loneliness and alienation; and as vice chairman of the Cape Eleuthera Foundation, providing life-changing educational programs for developing leaders who effect change.
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