QMS Media x Neuro-Insight

Global First Neuro Study – Evolving Creative is More Memorable!

Leading Australian digital outdoor media company QMS, has unveiled its latest neuroscience study that demonstrates the relative impact of different Out of Home (OOH) creative approaches and their overall effectiveness for brands.

In partnership with Neuro-Insight, this global first research study captured real-life, continuous digital and static OOH panels over consecutive days, to accurately measure how the human brain responds to a piece of creative advertising each day.

The study revealed that long term memory encoding, critical for campaign effectiveness, continues to grow in respondents that are exposed to evolving creative. In fact, creative that evolves was shown to deliver a 38% higher impact than that of static creative by day 5.

Read the full study here

 

Full compass with layersAsset 3
Full compass with layersAsset 3

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