Tuning in to Sound: The Under-Used Creative Resource

Audio media is enjoying a renaissance. As mobile audio services (podcasts, audiobooks, music streaming) and voice assistant technology are integrated into our day to day lives, the balance between audio and visual media is beginning its shift. The relationship between what we see and what we here is one sided no longer, but many brands still prioritize visual communication while failing to leverage the power of audio.

Neuro-Insight draws on decades of neuroscience research in combination with cutting-edge technology to demonstrate the potential that audio has as a marketing tool. In the following report, we describe a new approach to planning and creatives, which uses the principles of neuroscience to understand and harness the impact of sound, boosting campaign effectiveness in an ever-changing media landscape.

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Full compass with layersAsset 3
Full compass with layersAsset 3

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