The Priming Effects of Outdoor Media
Digital out-of-home (DOOH) has developed at a rapid pace – and, although it has brought new technologies and innovations to the out-of-home market, it has left some advertisers looking for hard evidence as to what the implications are for brands – and how it can best be used in a campaign. Neuro-Insight in partnership with Ocean Outdoor, used its unique brain imaging methodology to record the brain activity of 192 participants who were primed either by television or by DOOH media. The results demonstrated that individuals who has been primed by DOOH had a much stronger response to mobile advertising regardless of what advertisements they had seen. To read more about this research please click here.