With Super Bowl LV around the corner, advertisers are so focused on their $5 million+ game-day buy and pregame leadup that they ignore the opportunity to boost ROI with a postgame strategy. While pregame teasers, websites, and promotions are essential, their effects fade quickly after the fourth quarter. A strong postgame strategy, however, can actually extend the life of a campaign, reinforce key messaging, increase ROI, and drive purchase intent well into the following months.
Contact our team today to discover the frequency sweet-spot for your creative, the ideal edits for TV vs digital, and the keys to Super Bowl success.