Ad Age: How to Get the Most Out of Your Super Bowl Buy, Even After it’s Over

Ad Age’s Jack Neff speaks with Neuro-Insight CEO Pranav Yadav about Super Bowl advertising, the post-game opportunity most advertisers fail to capitalize on, and what brands should do to extend the life of their Super Bowl creative and increase ROI. Click the button below to read the full article!

With Super Bowl LV around the corner, advertisers are so focused on their $5 million+ game-day buy and pregame leadup that they ignore the opportunity to boost ROI with a postgame strategy. While pregame teasers, websites, and promotions are essential, their effects fade quickly after the fourth quarter. A strong postgame strategy, however, can actually extend the life of a campaign, reinforce key messaging, increase ROI, and drive purchase intent well into the following months.

Contact our team today to discover the frequency sweet-spot for your creative, the ideal edits for TV vs digital, and the keys to Super Bowl success.

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