Global Chairman
John’s storied career includes chapters as a professional musician, combat veteran, race relations educator, management consultant, agency creative director, P&G brand manager, and group CEO at the largest marketing communications company in the world (WPP).
As Neuro-Insight’s Global Chairman, John brings a life-long commitment to discovering meaning in human motivation and adding value in creative communication.
Chief Science Officer
Professor Emeritus Richard Silberstein, Neuro-Insight’s founder, serves as Board Chairman, Chief Science Officer, and director of Neuro-Insight’s research program.
The originator of the Steady State Topography (SST) methodology Neuro-Insight uses to measure brain activity, he is enthusiastic in his quest to link academic and commercial neuroscience research—especially when Neuro-Insight commercial findings shed new light on basic brain processes.
Global CEO
Pranav Yadav is an international innovation and thought leader dedicated to bringing a deeper understanding of human motivation to the forefront. A principal player in building the neuromarketing industry, he has changed how brands and customers communicate for the better. Pranav advises CEOs and CMOs on how to make compelling connections between product, communication, and the consumer without being held behind by existing frameworks or models.
Pranav’s previous work experiences include Red Associates and Goldman Sachs. He is a Forbes 30 Under 30, an Under 30 All Star Alum, Ad Age 40 Under 40, an AMA 4 under 40, Ad People of the Year awardee, a Great Mind Award winner and has a passion for philosophy and Urdu-Punjabi poetry.
CEO, A.P.A.C.
Peter Pynta, a 28-year veteran of the media, advertising, and research business. In a career that has spanned media, sales, and research roles, Peter has specialised in the development of business units that provide highly actionable consumer research and media insights within companies like News Corporation, Nielsen, the Ten Network, and the Nine Network.
A recipient of the Advertising Research Foundations’ Great Mind Award, Peter’s work continues to focus on innovations that unlock how advertising works, empowering advertisers globally with solutions that optimize the effectiveness of contemporary marketing communications.
John’s storied career includes chapters as a professional musician, combat veteran, race relations educator, management consultant, agency creative director, P&G brand manager, and group CEO at the largest marketing communications company in the world (WPP).
As Neuro-Insight’s Global Chairman, John brings a life-long commitment to discovering meaning in human motivation and adding value in creative communication.
Professor Emeritus Richard Silberstein, Neuro-Insight’s founder, serves as Board Chairman, Chief Science Officer, and director of Neuro-Insight’s research program.
The originator of the Steady State Topography (SST) methodology Neuro-Insight uses to measure brain activity, he is enthusiastic in his quest to link academic and commercial neuroscience research—especially when Neuro-Insight commercial findings shed new light on basic brain processes.
Pranav Yadav is an international innovation and thought leader dedicated to bringing a deeper understanding of human motivation to the forefront. A principal player in building the neuromarketing industry, he has changed how brands and customers communicate for the better. Pranav advises CEOs and CMOs on how to make compelling connections between product, communication, and the consumer without being held behind by existing frameworks or models.
Pranav’s previous work experiences include Red Associates and Goldman Sachs. He is a Forbes 30 Under 30, an Under 30 All Star Alum, Ad Age 40 Under 40, an AMA 4 under 40, Ad People of the Year awardee, a Great Mind Award winner and has a passion for philosophy and Urdu-Punjabi poetry.
Peter Pynta, a 28-year veteran of the media, advertising, and research business. In a career that has spanned media, sales, and research roles, Peter has specialised in the development of business units that provide highly actionable consumer research and media insights within companies like News Corporation, Nielsen, the Ten Network, and the Nine Network.
A recipient of the Advertising Research Foundations’ Great Mind Award, Peter’s work continues to focus on innovations that unlock how advertising works, empowering advertisers globally with solutions that optimize the effectiveness of contemporary marketing communications.
A regional network of skilled and experienced talent that offers unparalleled local market expertise.
