While other providers traditionally measure each piece of the creative process in siloes, Neuro-Insight measures the entire spectrum.
The relationship with the device (phone v TV) already begins to define how we perceive content. We are the only ones who know how.
Ads are perceived differently within TV Show A vs. TV Show B vs. Facebook vs. Instagram vs. Native. What’s best for you?
Understanding narrative structure and tying in the brand message with the story arc, is key to it’s effectiveness.
Whether you’re a brand, publisher, agency, or broadcaster, our methodologies can be applied at any point in the creative lifecycle.
An insight into human motivation — that precedes message and strategy in the form of image, myth, story, song, or ritual. Glean a deeper understanding of the ethos of the brand, product, or service and the specific aspects that resonate with the consumer on a subconscious level.
Competitive analysis, message strategy, audience segmentation. There are many ways to position a big idea - we help you evaluate what the best way is for your brand.
Weed out bad ideas early and double down on good ideas by testing storyboards and animatics. With our technology, we can help identify concepts that are representative of overarching strategic goals - before precious time and money is wasted on dead ends.
Predicts, diagnoses, and optimizes the effectiveness of finished creative execution. Utilize a second-by-second analysis to pinpoint scenes, sequences, and themes that effectively communicate your intended message.
Platform optimization: Measure cross media impact and ensure content suitability for the right platform, screen, and environment. We optimize your content to achieve peak performance on desired channels.
Tracking brand performance against its core values. Take a deep dive into the effects of your work and the impact it has on predetermined brand values.
Whether you’re a brand, publisher, agency, or broadcaster, our methodologies can be applied at any point in the creative lifecycle.
Pilot testing & Promo optimization evaluation for the feasibility of the show, cast, and other executional elements. Draw-upon subconscious data to validate your ideas or find ways to improve their chances for success.
A world first database measuring the quality of content impact, not the reach. Discover what content has the greatest impact and evaluate how your work compares. Add an additional layer to the traditional ratings to differentiate your content and/or platform.
Identifying the true value of the platform, by looking at Ad<>Content interaction. Utilize neuroscience to validate your platform’s value to advertisers or find ways to bolster it.
Holistically evaluating the otherwise immeasurable value of sponsorship and branded content. Demystify the esoteric and provide prospects with a metric-backed assessment of your platform as a branding resource.
Neuro-optimizing for frequency based on creative, rather than using blanket traditional theories. Make use of detailed subconscious data to determine the ideal number of exposures, improve ROI and avoid wear-out.
Platform optimization: Measure cross media impact and ensure content suitability for the right platform, screen, and environment. Discover what content and formats perform best on desired channels and the reasons why.