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Science & Technology behind Neuro-Insight

Reasons why Neuro-Insight works

  1. Real time responses, free from outside influence
  2. Quantifies subconscious and emotional responses
  3. Consistent metrics across a wide range of media and platforms
  4. Measures that correlate with real behaviour
  5. Based on science, proven in the market
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Media centre

Cannes Lions Film winners – the brain’s perspective

Image from Diageo’s ‘Made of Black’ Guinness ad. Heather Andrew, CEO of Neuro-Insight, explains the success of the year’s Cannes Lions winners from a neuroscience point of view. When it comes to recognising global creative excellence, there isn’t much to top winning a Cannes Lions. The four UK films which scooped Gold Lions in the hotly…

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Neuroscience reveals value of interactivity over standard display ads

A new research study has demonstrated that innovative display ad formats deliver more effective interactivity, emotional response and dwell time with consumers than the industry standard. The research was conducted by neuro research specialists Neuro-Insight using marketing technology business Rezonence’s interactive FreeWall® technology. Using pioneering brain imaging technology, Neuro-Insight measured the neurological impacts of traditional…

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Our people

Pranav Yadav CEO - NI USA

Pranav Yadav, CEO of Neuro-Insight US Inc, is an international innovation evangelist and thought leader dedicated to changing how brands and customers communicate.

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Professor Emeritus Richard Silberstein CEO - NI Global

Professor Richard Silberstein holds a Ph.D. from the University of Melbourne in Neurophysiology and a BSc (Hon) majoring in Physics from Monash University. He was the head of the Dept. of Physics at Swinburne University (1985 – 1995) and the foundation director of the Brain Science Institute at Swinburne University (1996 – 2002).

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