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Science & Technology behind Neuro-Insight

Reasons why Neuro-Insight works

  1. Real time responses, free from outside influence
  2. Quantifies subconscious and emotional responses
  3. Consistent metrics across a wide range of media and platforms
  4. Measures that correlate with real behaviour
  5. Based on science, proven in the market
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Media centre


Buy.ology unveils the results of marketing guru Martin Lindstrom’s pioneering three-year, $7 million dollar study that used the latest in brain scan technology to peer into the minds of over 2,000 people from around the world. The team at Neuro-Insight was a key contributor to the Buyology book providing some interesting and valuable contributions and…

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Neuro-Insight in the media

Neuro-Insight is recognised as a world leader in using their patented neuroscience technology to measure the effect of advertising and media content, having worked with globally recognised media organisations including DMG Radio, Seven, SBS and Nine networks and corporate companies such as BMW in Germany, National Australia Bank, Jetstar and St George Bank. In working…

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Our people

Pranav Yadav CEO

Pranav Yadav, CEO of Neuro-Insight US Inc, is an international innovation evangelist and thought leader dedicated to changing how brands and customers communicate.

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Professor Richard Silberstein CEO

Professor Richard Silberstein holds a Ph.D. from the University of Melbourne in Neurophysiology and a BSc (Hon) majoring in Physics from Monash University. He was the head of the Dept. of Physics at Swinburne University (1985 – 1995) and the foundation director of the Brain Science Institute at Swinburne University (1996 – 2002).

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