28th November 2011

Neuro-Insight Applauded by the Advertising Research Foundation

The Advertising Research Foundation has applauded the efforts of Neuro-Insight in the most extensive, independent review of Neuro Marketing firms ever undertaken.

The ARF’s Neurostandards Whitepaper has now officially been released following an open review process which commenced in September 2010.

Neuro-Insight was recognised for its validation of both SST – the unique neuro-imaging technology – as well as the large body of peer-reviewed evidence over the past decade, linking Neuro Insights metrics to advertising performance.

To download the full article, click here .

25th September 2011

Neuro-Insight featured on the Gruen Transfer

23rd September 2011

Brand Influence Group partners with Neuro-Insight

By Paul McIntyre

EXCLUSIVE: Photon’s former chief executive Matthew Bailey has re-emerged, taking minority stakes in Australian brain monitoring consumer research group, Neuro Insight, and Urchin, Quicksilver’s global comms agency, which created the global charity Movember.

Neuro Insight is a Melbourne-based company which has opened offices in New York and London this year, advising advertisers on the brain’s reactions to marketing communications. It is also being heavily used by media firms globally – TV broadcasters including Networks Seven and Nine are using the technology to predict the appeal of TV shows while magazine groups like ACP have commissioned Neuro Insight to study reader engagement with magazine titles.

“If you look at focus groups and quantitative research, there’s tens of millions of dollars being spent and you still see nine out of ten products fail,” Bailey told AdNews. “This is a brilliant technology development which tells us what actually is going on inside the brain and takes out all the guess work.”

Neuro Insight founder, Professor Richard Silberstein, and his management team retain a majority stake in the company and expect “opportunities to arise” from Bailey’s return to the industry, including through his new venture Brand Influence Group. Bailey has taken stakes in Neuro Insight and Urchin through his investment arm, The Bailey Boys (TBB).

Bailey said Brand Influence Group had won two major contracts in the filed marketing sector but would not reveal the names.

1st August 2011

Think 2011 – A sitdown with Neuro-Insight CEO, Professor Richard Silberstein