Scientifically-validated
Biometric measures like facial coding, galvanic skin response, and eye tracking can measure a consumer’s physical reaction, but not whether the consumer will remember what they saw.
Many neuromarketing and neuroanalytics firms selling brain measurements rely on EEG technology. But the electrical signals measured through EEG must still be translated into scientifically-validated indicators of consumer behavior — something many providers can’t do.
Neuro-Insight developed Steady State Topography (SST), a proprietary technology that assesses the speed of processing in different parts of the brain: it can actually measure the neural “top-down” processes that indicate key psychological markers like long-term memory, decision-making, and hedonic valence.
Peer-reviewed
When a neuromarketing provider claims it can measure attention, memory, or emotion, that’s frequently inaccurate. Humans often don’t even truly know how they are feeling or why they act the way they do — so how can you be sure that your provider is assessing such complicated facets correctly?
Neuro-Insight’s key metric, Long Term Memory Encoding, is proven to be indicative of in-market advertising performance. We don’t claim that we can tell how an ad makes people feel — rather, we tell you how likely it is that viewers will remember your brand and product. High levels of long-term memory encoding during branding moments have been scientifically proven to correlate with an increase in sales. In other words, if your brand and key message are strongly encoded in long-term memory, clients are more likely to act on the message.
Marketing-specific
It’s vital that a neuromarketing provider test creative in its natural environment: if the creative is a TV advertisement, then it should be tested on a TV screen, during a primetime show, through a single consumer viewing. Multiple-view testings, shown out of context and to a restrictive sample size, can skew key findings.
Neuro-Insight’s studies use a minimum of 50 people in an environment most native to a real-life viewing. Ads can be tested on TV screens, laptops, and mobile devices, and our robust technology takes accurate readings in just one exposure. If desired, multiple viewings can uncover the number of viewings that lead to brand fatigue.
Biometric measures like facial coding, galvanic skin response, and eye tracking can measure a consumer’s physical reaction, but not whether the consumer will remember what they saw.
Many neuromarketing and neuroanalytics firms selling brain measurements rely on EEG technology. But the electrical signals measured through EEG must still be translated into scientifically-validated indicators of consumer behavior — something many providers can’t do.
Neuro-Insight developed Steady State Topography (SST), a proprietary technology that assesses the speed of processing in different parts of the brain: it can actually measure the neural “top-down” processes that indicate key psychological markers like long-term memory, decision-making, and hedonic valence.
When a neuromarketing provider claims it can measure attention, memory, or emotion, that’s frequently inaccurate. Humans often don’t even truly know how they are feeling or why they act the way they do — so how can you be sure that your provider is assessing such complicated facets correctly?
Neuro-Insight’s key metric, Long Term Memory Encoding, is proven to be indicative of in-market advertising performance. We don’t claim that we can tell how an ad makes people feel — rather, we tell you how likely it is that viewers will remember your brand and product. High levels of long-term memory encoding during branding moments have been scientifically proven to correlate with an increase in sales. In other words, if your brand and key message are strongly encoded in long-term memory, clients are more likely to act on the message.
It’s vital that a neuromarketing provider test creative in its natural environment: if the creative is a TV advertisement, then it should be tested on a TV screen, during a primetime show, through a single consumer viewing. Multiple-view testings, shown out of context and to a restrictive sample size, can skew key findings.
Neuro-Insight’s studies use a minimum of 50 people in an environment most native to a real-life viewing. Ads can be tested on TV screens, laptops, and mobile devices, and our robust technology takes accurate readings in just one exposure. If desired, multiple viewings can uncover the number of viewings that lead to brand fatigue.
