Pranav YadavCEO, U.S.
Pranav Yadav, CEO of Neuro-Insight U.S., is an international innovation evangelist and thought leader dedicated to changing how brands and customers communicate. By using the passive, granular insights of neuromarketing, Pranav helps advertisers and media companies make the most compelling connections between product, communication, context and consumer. Pranav has won an ARF Great Mind Award, NMSBA’s Neuro Personality of the Year, Forbes’ coveted Top 30 Under 30 for Marketing and recently he was placed on the Forbes All-Star Under 30 Alumni list with Evan Spiegel, Justin Bieber, Donald Glover, LeBron James and Taylor Swift among others.
Neuro-Insight is a global neuro consultancy that uses unique patented brain-imaging technology (SST) to measure the brain’s response to communications – pioneering the link between brain activity and consumer behavior. By reporting on media and advertising effectiveness on a second-by-second basis, Neuro-Insight provides actionable insights on crucial conceptual, executional, and media planning issues for Brands and Publishers.
Pranav’s passion for innovative, consumer-centric metrics took shape during his time as a Senior Consultant with international innovation strategy consulting firm, ReD Associates. At ReD, Pranav worked on multiple diverse projects. He helped a leading white goods (home appliances) company adapt a product for the Indian market, where a poor understanding of the local consumer profile had led to ineffective product design and communication strategy. In a different project, featured at the 2010 Venice Biennale, Pranav helped a team of international architects design a truly innovative European metropolis of the future with an unprecedented quantitative analysis of the successes and failures of the world’s great cities. Later, he helped a gaming company reinvent an age-old game for a user base rapidly evolving with the advent of mobile and social media platforms.
Prior to joining ReD, Pranav worked at Goldman Sachs, where he was part of the elite Equity Structuring Group’s core team that established and developed the retail structured notes business in the U.S.
At Neuro-Insight, Pranav has continued to evangelize for true, accurate understanding of media consumers. Using Neuro-Insight’s industry-leading SST technology, Pranav is dedicated to helping advertisers, brand owners and content providers make the best and most impactful case for their products by providing 360-degree solutions along multiple touchpoints.