Case Studies

Ground Breaking Neuro-Research Reveals the effect of movement on Brand Preference

Moving bus advertisements increase consumer engagement and memory recall, according to new neuro-research commissioned by APN Outdoor. The research has for the first time scientifically quantified the effect of movement on consumer brand preference.

To download the full article, click here .

Harmonising Media & Creative - First Time, Every Time

Marketers can optimise their communications effectiveness by tuning their media and creative strategies together, rather than executing them as independent strategies. This harmonisation can have a substantial pay off – but it requires a rethink of the ‘one size fits all’ media investment model. Changes in media consumption and the evolution of scientific methods of measurement have paved the way for a sharper focus on the message and media interaction.

To download the full article, click here .

APN Outdoor launches 'Australia on the move'

APN Outdoor, Australia’s leading outdoor advertising company, has today launched a long-term insight program – ‘Australia on the Move’, which is dedicated to understanding the mind and mood of the Australian commuter across various regions within Australia.

Australians Engage With Radio

Commercial Radio Australia have launch a new campaign highlighting the engagement consumers have with their favorite radio station. Furthermore, advertisers stand to benefit from increased effectiveness by ‘tuning-in’ to the Neurostate™ of the format. Five new ads highlighting the power of radio to connect with listeners aired nationally on all commercial radio stations.

Click on a link below to hear the latest Commercial Radio Australia commercials.

Beeps – Commercial Radio Australia.

Congrats – Commercial Radio Australia.

Only Heard – Commercial Radio Australia.

Listened To – Commercial Radio Australia.

Subliminal – Commercial Radio Australia.

EYE Announces Global Research Partnership with Neuro Insight Pty Ltd

Out-of-Home media operator, EYE, have employed the latest available global research technology, Neuro Imaging, to conduct a multi-format, multi-country study across their advertising network. This ground-breaking project will be the first time Neuro Imaging has been conducted in relation to Out-of-Home media in a retail or airport environment globally.

Neuro-Insight Pty Ltd has been commissioned to carry out EYE’s studies, which will kick off in Australian shopping centres, then roll out across a series of UK airports, with further international studies planned in 2011. Neuro Insights’ CEO, Professor Richard Silberstein explains more about the application of Neuro Imaging in this area of marketing communications.

Professor Richard Silberstein from on Vimeo.

SBS & Neuro-Insight uncover what cars attract women?

SBS & Neuro-Insight explore ad break architecture and the benefits of sponsorship

SBS created two versions of top rating program Top Gear UK. The first version was one episode exactly as it would be broadcast on SBS including the sponsorship billboards and advertising breaks.

A second version was created as the program would be broadcast on another network including their advertising breaks for a one hour program. Both versions included identical sponsors with the same billboards and number of advertisements. Sponsors in the high clutter version were given premium position in break and 100% category exclusivity…

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For more information on the findings, Click here

Neuro-Insight in the media

Neuro-Insight is recognised as a world leader in using their patented neuroscience technology to measure the effect of advertising and media content, having worked with globally recognised media organisations including DMG Radio, Seven, SBS and Nine networks and corporate companies such as BMW in Germany, National Australia Bank, Jetstar and St George Bank.

In working with these organisations Neuro-Insight has been able to deliver clear, actionable intelligence that enables clients to make adjustments to their media campaigns and realise commercially validated results.

See how Neuro-Insight was able to assist SBS to prove through research the power of sponsorship combined with low clutter advertising.
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Or watch the video on the SBS site by clicking here

For more detailed case-studies and proven examples of how we have been able to make a difference to the advertising bottom line of our clients, please register here for access to the secure client area or contact Peter Pynta.

For those interested in finding out more about the concept of NeuroMarketing and evidence supporting its commercial value, please check out Martin Lindstrom’s Top 10 Best Selling Book – Buy.ology.

Buy.ology

Buy.ology unveils the results of marketing guru Martin Lindstrom’s pioneering three-year, $7 million dollar study that used the latest in brain scan technology to peer into the minds of over 2,000 people from around the world.

The team at Neuro-Insight was a key contributor to the Buyology book providing some interesting and valuable contributions and insights into the technology used in neuromarketing and the results that can be achieved for advertisers.

Clients